Anti-Bullying Alliance announced as Radnor Fam’s ‘Charity of the Year’

The Anti-Bullying Alliance, based at leading children’s charity – the National Children’s Bureau, has been named Radnor Fam ‘Charity of the Year’. The suppliers of spring and flavoured waters, functional waters, infused waters, school compliant drinks, premium sparkling pressés, fruit juices and own label brands will fundraise for the Charity with the aim of raising as much as possible to help their work to reduce bullying in the UK.

Radnor Hills will be making a donation to the Anti-Bullying Alliance to help them continue their important work and will be encouraging staff to fundraise and take part in Anti-Bullying Week this year. They will also be providing some exclusive prizes for their Anti-Bullying Week School Staff Award, an award for school staff who go beyond the call of duty to support children with issues such as bullying, family life, relationships and health. The unique thing about the award is that pupils nominate the member of school staff they think should win the award and the winners are chosen by a panel of young people.

All money raised will go towards funding the Anti-Bullying Alliance’s vital work to unite against bullying and improve the way schools prevent and respond to bullying taking place online and face to face.

One Kind Word’ has been chosen as the theme of Anti-Bullying Week, which the Anti-Bullying Alliance coordinate, taking place from 15 to 19 of November 2021. A jaw-dropping 80% of schools take part in the week reaching over 7.5 million children and young people.

As usual, schools in England will be able to download free teaching resources and themed assemblies, geared to different key stages, in the Autumn. These will focus on the activities we can all take, from playgrounds to Parliament, from our phones to our homes, to spread kindness and prevent bullying behaviour. Last year our resources were downloaded 50,000 times.

For older children, the buzz on social media is an important part of Anti-Bullying Week, and a great opportunity for schools to share with the education community how they’ve embraced the anti-bullying message. Last year, you helped #AntiBullyingWeek trend at No.1 on Twitter, reach over 44 million users on TikTok, and get almost 600,000 views of Odd Socks Day videos on YouTube.

Radnor Hills, which is based in the old county of Radnorshire in Mid Wales celebrates its 30th anniversary this year and produces a wide range of spring waters, flavoured waters and soft drinks all in multiple formats including plastic bottles, tetra pak cartons, glass bottles and cans, all of which are 100% recyclable.

Radnor Hills produces some of the UK’s leading school drinks products all under one umbrella brand ‘Radnor Fam’ which consists of their Radnor Fizz, Radnor Fruits and Radnor Splash brands which sell over 55 million units a year to UK schools.

William Watkins, Founder and Managing Director of Radnor Hills, said:

"We are delighted to align ourselves with the brilliant work that is done by the Anti-Bullying Alliance. Anyone who has experienced bullying will know how distressing it is. We have a following of over 20,000 school children aged 13-20 who we interact with every day on Instagram. We hope that our partnership with the Anti-Bullying Alliance will help to support young people who may be experiencing bullying themselves. We also wanted to do something to help support schools after the tough time they have had during the pandemic and are looking forward to seeing the entries from pupils for the School Staff Award."


William Watkins

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Founder and Managing Director of Radnor Hills

Martha Evans, Director of the Anti-Bullying Alliance, said:

"We are delighted and proud to have been chosen as Radnor Fam’s Charity of the Year. Bullying has a significant impact on a child’s life that can last well into adulthood. The funds raised by Radnor Fam and their support of Anti-Bullying Week this year will help us continue our much-needed work to reduce bullying and to improve the way schools and other settings respond to it."


Martha Evans

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Director of the Anti-Bullying Alliance

For more information on how your business can support the Anti-Bullying Alliance, please contact us here: [email protected]

For more details about Anti-Bullying Week and to nominate a member of school staff for the Award, please click here:

You can keep informed and support Anti-Bullying Week by becoming a member of the Anti-Bullying Alliance.