Anti-Bullying Week 2021: One Kind Word
Anti-Bullying Week is coordinated In England and Wales by the Anti-Bullying Alliance and takes place from 15 to 19 November 2021 and it has the theme One Kind Word. The week will begin with Odd Socks Day which is supported by CBBC and CBeebies star Andy Day and his band Andy and the Odd Socks.
Kindness is more important today than it has ever been. The isolation of the last year has underlined how little acts of consideration can break down barriers and brighten the lives of the people around us. This is one of the reasons, that ‘One Kind Word’ has been chosen as the theme of Anti-Bullying Week taking place from 15 to 19 of November 2021.
Following the success of the campaign in 2020 – when a jaw-dropping 80% of schools marked the week reaching over 7.5 million children and young people - the Anti-Bullying Alliance (which coordinates the campaign each year in England and Wales) asked over 400 young people, teachers, and parents, what they wanted from this year’s Anti-Bullying Week. Again and again, the young and not-so-young told us they wanted anti-bullying work to be about hope and the positive and kind things we can do to halt hurtful behaviour in its tracks.
Our call to action:
Ask if someone’s OK. Say you’re sorry. Just say hey.
In a world that can sometimes feel like it’s filled with negativity, one kind word can provide a moment of hope. It can be a turning point. It can change someone’s perspective. It can change their day. It can change the course of a conversation and break the cycle of bullying.
Best of all, one kind word leads to another. Kindness fuels kindness. So from the playground to Parliament, and from our phones to our homes, together, our actions can fire a chain reaction that powers positivity.
It starts with one kind word. It starts today.
So how will kindness be reflected in plans for Anti-Bullying Week?
As usual, schools in England will be able to download free teaching resources and themed assemblies, geared to different key stages, in the Autumn. Last year our resources were downloaded 50,000 times.
And Anti-Bullying Alliance patron, CBBC and CBeebies star Andy Day will be right behind the campaign again with his band Andy and the Odd Socks. The band will release a totally rocking tune to celebrate Odd Socks Day as part of Anti-Bullying and, whilst we can’t reveal much, if the last year’s songs and videos are anything to go by, it will be a show-stopper. Andy will highlight Odd Socks Day on the first day of Anti-Bullying Week. There’s a serious message behind the fun: let’s pull on odd socks to show we’re ALL unique and different, and let’s be kind to each other and respect each other’s individuality.
For older children, the buzz on social media is an important part of Anti-Bullying Week, and a great opportunity for schools to share with the education community how they’ve embraced the anti-bullying message. Last year, you helped #AntiBullyingWeek trend at No.1 on Twitter, reach over 44 million users on TikTok, and get almost 600,000 views of Odd Socks Day videos on YouTube.
We’re delighted that this year we have a shared theme across the whole of the four nations of the UK.
Anti-Bullying Week is organised by:
- The Anti-Bullying Alliance in England and Wales (supported by the Welsh Government in Wales)
- respectme, Scotland’s anti-bullying agency
- The Northern Ireland Anti-Bullying Forum in Northern Ireland
Each organisation will be developing their own resources and activity to support the week.