- As part of this year’s campaign, MATTEL is donating £25,000 to the Anti-Bullying Alliance to support their vital work in preventing bullying and promoting belonging across the UK.
- Mattel’s partnership includes exclusive collaboration with the Very Group, offering Monster High branded friendship bracelets with every purchase or Monster High doll to celebrate kindness and belonging.
Ahead of Anti-Bullying Week (10th–14th November), Mattel with its Monster High brand continues to partner with the Anti-Bullying Alliance (ABA) to champion acceptance, inclusion, and kindness, encouraging children across the UK to embrace their inner strength and use their “Power for Good.”
Mattel’s Monster High brand is a toy and content franchise featuring characters that embrace what makes them unique. Monster High Project Belonging is a global initiative expanding the brand’s mission of acceptance and inclusivity, by creating a world where everyone feels proud of their authentic self by uncovering a greater understanding of belonging in adolescence.
The Anti-Bullying Alliance (ABA) unites organisations to stop bullying and foster safer spaces for young people. ABA supports a vast network of organisations and schools, shares best practices, raises awareness through campaigns including coordinating Anti-Bullying Week and Odd Socks Day, each in November, and delivers impactful programmes across the UK. It is based at the National Children’s Bureau.
This year’s partnership celebrates the “Power for Good”, encouraging children to recognise their individual strengths and use them to stand up for others, celebrate difference, and champion kindness.
As part of this year’s campaign, Mattel will also donate £25,000 to the Anti-Bullying Alliance to support their vital work in preventing bullying and promoting inclusion across the UK.
To mark the occasion, Mattel has also partnered with Very UK, the digital retailer operated by The Very Group, to distribute exclusive Monster High branded friendship bracelets with every Monster High doll purchase made through the Very website during Anti-Bullying Week. Each bracelet serves as a symbol of connection, friendship, and using one’s power to uplift others.
Martha Boetang, Director of the Anti-Bullying Alliance says
“Anti-Bullying Week is all about empowering children to recognise that their voices and actions matter. We’re proud to continue our partnership with Mattel to share this vital message and to help children across the UK to use their power for good to create kinder, safer environments for everyone.”
Mattel’s global initiative, Monster High Project Belonging, continues to inspire kids to celebrate what makes them unique and to foster a sense of belonging for all. This year’s campaign reinforces that every child has the power to make a difference.
Kelly Philp, Senior Marketing Director from Mattle UK said:
“At Mattel, we believe that every child has the power to make positive change - to be kind, to stand up for themselves and others, and to celebrate what makes them unique. Through Mattel’s partnership with the Anti-Bullying Alliance and our collaboration with Very, we hope to inspire children to embrace their ‘Power for Good’ and spread kindness in their schools and communities.”
The Monster High brand continues its mission to celebrate uniqueness and foster belonging through stories and products that empower young people to be confident in who they are - and to use that confidence to make the world a kinder place.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com
ABOUT ANTI-BULLYING ALLIANCE
The Anti-Bullying Alliance brings together schools, organisations, and individuals to create a world free from childhood bullying – which negatively impacts the lives of millions of children and young people. Led by the National Children’s Bureau, we unite evidence, practice, and voices of young people to promote kindness, respect, and inclusion through campaigns, training, resources, and policy influence across the UK.
www.anti-bullyingalliance.org.uk
ABOUT THE VERY GROUP
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, we sell everything our 4.3 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.
We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.