Monster High stands for creating a world where everyone feels like they belong and are proud to be their authentic self. Monster High is partnering with ABA to help aid society, parents and schools to talk about how to combat bullying and promote a more accepting world.
The partnership is announced this Anti-Bullying Week (10th – 15th November) along with new research into the state of bullying for children in the UK today, and new resources for children and parents to tackle issues.
Ahead of Anti-Bullying Week 10th – 15th November, Monster High announces a new partnership with the Anti-Bullying Alliance charity in efforts to tackle bullying, along with new findings showing that a third of children in the UK admitted that they have felt as though they don’t ‘fit in’, leaving them feeling sad, uncomfortable and awkward, while as many as 37% have been bullied in some form by their fellow peers and a further six in 10 have witnessed it happening to their classmates.
A poll of 1,000 UK children aged 6-11 carried out via OnePoll found 29% worry about someone teasing them over the clothes they wear, and 14% have refused to go to their place of education due to bullying. And they are most likely to confide in their mum (73%) with fewer choosing to confide in their dad (49%) or teacher (41%) if someone teased them.
75% of kids don’t think their parents know the full extent of bullying happening at their school, and 59% say the same about their teachers, while 22% feel they can’t truly be themselves because they’re afraid of what others might say.
To support efforts to reduce bullying, Monster High and The Anti-Bullying Alliance have created resources for both children and parents, providing tools on how to deal with bullying. The children’s resource is guided by Monster High’s characters to empower conversations in a child-friendly way and a further resource for parents aims to help them identify signs of bullying and help their children through this.
Mattel’s Monster High brand is a toy and content franchise with characters that embrace what makes them unique. Monster High Project Belonging is a global initiative expanding the brand’s mission of acceptance and inclusivity, by creating a world where everyone feels proud of who they are by uncovering a greater understanding of belonging in adolescence.
The Anti-Bullying Alliance (ABA) unites organisations to stop bullying and foster safer spaces for young people. ABA supports a vast network of organisations and schools, shares best practices, raises awareness through campaigns including coordinating Anti-Bullying Week and Odd Socks Day each November, and delivers impactful programmes across the UK. It is based at the National Children’s Bureau.
